If you use, you provide us with your personal data. We want to justify your trust. We make a lot of efforts to protect your data, and it is important for us that you know how we protect your privacy.

This Privacy Policy (hereinafter referred to as "Policy") describes how BACKSTAGE x DUCK&DRY and/or any of its subsidiaries or affiliates collects and process your personal data when you access to or use We recommend you read this Policy, because it establishes the main principles of our privacy practice.


This Policy applies to all users of (hereinafter referred to as "Users") in the world.

If you provide us with your personal data through electronic forms hosted on, you in a clear form shall provide us or any of our subsidiaries or affiliates with consent to the processing of such data under the terms and conditions of this Policy and the purposes set out herein.

Under the effective data protection legislation, we inform all users of about this Policy which shall be applied in the collecting and processing of personal data voluntarily provided by users.

Users shall read this Policy before use of

By start of actual use of, users hereby declare that they have read the most current of this Policy and agree with it.

Users shall be obliged to provide us with truthful and accurate data. Users shall be responsible for any loss or damage that may be caused to us or any of our affiliates or subsidiaries or third parties as a result of providing us with data which is false/inaccurate/outdated or invalid.


Controller of personal data is the natural or legal person which, alone or jointly with others determines the purposes and means of the processing of personal data.

Controller for all personal data collected through is, or any of its subsidiaries or affiliates, whose principal place of business is located at 335-337 King's Rd, London SW3 5ES, email:, phone number +442034175420.


  • Name (first name and last name).
  • E-mail address.
  • Gender.
  • Phone number.
  • Birthdate.
  • Device information. It is information about user's hardware and software. This information includes but is not limited to the hardware model, operating system version, device memory, advertising identifiers, unique application identifiers, installed apps, unique device identifiers, browser type, language, battery level, time zone.
  • Log information. This information is collected automatically when you use It includes data about your use of Log information includes but is not limited to the device information (such as users' web browser type and language), access times, viewed pages, IP address; identifiers associated with cookies or other technologies that may uniquely identify your device or browser, pages which you visit before or after navigating to our website.
  • Cookies. Cookies are small text files that are saved in the browser of users' device after visiting the web sites. The cookies that we use may include information about our users' preferences in the Internet. Cookies are used in order to authenticate users of and make it as interesting for them as possible. We may use "persistent cookies" to save users' registration ID and login password for future logins to We may use "session ID cookies" to enable certain features of, to better understand how users interact with and to monitor aggregate use and web traffic routing on


We may use certain services of trusted third party companies and individuals in order to help us to conduct analyse, and improve (including but not limited to data storage, maintenance services, database management, web analytics, payment processing, and improving the features of These third party may have access to your personal data on our behalf and only for performing purposes and tasks of this Policy. Such performing shall always be carried out under the requirements established herein.


We collect your personal data in the following ways:

  • Personal data that is provided by users:
  • Data which Users submit when they contact our customer support. It may include Users' complaints, feedbacks, suggestions related to activity of

  • Personal data created during use of
  • Log information, which we collect when Users interact with This includes such data as access dates and times, app features or viewed pages, app crashes and other system activity, type of browser.
  • Device information. We may collect data about the devices used to access, including the hardware models, device IP address, operating systems and versions, software, preferred languages, unique device identifiers.

  • Personal data that we receive from other sources. In such case we shall inform you from which source the personal data originate, and if applicable, whether it came from publicly accessible sources. We may combine these data with other data in our possession.


We collect and use data in order provide our beauty services. We also use the collected data for the following purposes:

  • To develop, operate, improve, deliver, maintain, and protect our services. We use your data to provide you with our services. We may use your data to facilitate in relation to our users, partners, advertisers, developers, and other websites.

  • To be in touch with our clients. We may use your personal data to communicate with you via e-mail or via SMS concerning questions related to our services. Collecting information that might be used to inform you about our services.

  • To monitor and analyse users' trends and use of

  • To enhance the safety and security of our products and services.

  • To verify our users' identity and prevent fraud or other unauthorized or illegal activity.

We do not sell or provide our User's personal data to third parties for direct marketing purposes.


We are committed to protecting your privacy. That is why we disclose your personal data which we collect only to achieve the purposes stipulated by this Policy or in cases stipulated by applicable law. Except as described below we do not disclose your personal data. We shall have the right to disclose to third parties your personal data in the following cases:

  • In order to help us, authorised state body or other Platform to prevent fraud or other illegal actions;
  • To fulfil the requirements of any valid legal process applicable law, rule, or regulation. We may disclose your personal data that we collect only if we have a good faith belief that disclosure is reasonably necessary to comply with a law, regulation or compulsory legal request. If we provide your data to a law enforcement agency as set forth above, we will remove our encryption from the files before providing them to law enforcement.
  • If we have a good faith belief that it is necessary for protection of users', third parties' or our rights, property, or safety;
  • In order to detect security problems or any illegal action particularly fraud and take appropriate measures to eliminate them;
  • If third parties who provide us with services or help us to achieve business purposes need such personal data. In this case we share with such third parties aggregated, non-personally identifiable or de-identified data and we do not allow them to use it for any other purposes.


We care about security of your personal data. In accordance with the nature of the personal data and the circumstances of the processing, we take all reasonable and appropriate steps recommended by and the competent authorities to maintain an adequate level of security of your personal data. These steps include technical and organisational measures. They are taken in order to protect your data from loss, unauthorized access, use, processing, change or disclosure (as far as possible).

We may transfer your personal data to a third country outside the United Kingdom. We shall transfer your personal data only in third countries outside the United Kingdom which according to a decision adopted by the competent authorities ensure an adequate level of protection of personal data by reason of its domestic law or the international commitments it has entered into.


We will not keep your personal data for longer than we are permitted to do so for the purposes for which we have collected it unless we believe that the law or other regulation requires us to preserve it (for example, because of a request by a tax authority or in connection with any anticipated litigation) or if we require your Company to enforce our agreements.

We will delete your personal data that we hold from our systems if we do not need to retain them anymore.


Users as personal data subjects shall have the following rights:

  • The right to withdraw consent
You shall have the right to withdraw your consent for the processing of your personal data. You shall be able to realize this right at any time. Withdrawal of consent to the processing of your personal data does not affect the lawfulness of processing based on consent before its withdrawal. If you withdraw your consent for the processing of your personal data, you will not be able to use anymore.

  • The rights of access
The right of access to personal allows users to receive access to your personal data that we process. You may also request a copy of the information we hold about you.

  • The right to rectification
Users may ask us to rectify any inaccurate personal data concerning them. If we have shared this personal data with third parties, we will notify them about the rectification, unless this proves impossible or involves disproportionate effort.

  • The right to erasure
The right to erasure ("right to be forgotten") allows Users to ask us to delete their personal data. If you ask us to delete your personal data, we will try to do in as soon as possible. We may retain and use your personal data if we believe that the law or other regulation requires us to do it. If we have shared your personal data with third parties, we will notify them that you have asked us to delete your data, unless this proves impossible or involves disproportionate effort.

  • The right to restriction
The right to restriction of processing means that we shall limit the use of your personal data under if you make an appropriate request. If we have shared your personal data with third parties, we will notify them about the restricted processing, unless this proves impossible or involves disproportionate effort. We will, of course, notify you before lifting any restriction on processing your personal data.

  • The right to data portability
Right to data portability means that you may ask us to send all personal data that we hold by in a structured and machine-readable format, and to request its transfer to another file controller. Alternatively, we may directly transfer the personal data for you. This right of data portability only applies to certain types of personal data.

  • The right to object
Right to object allows Users to object to the processing of the personal data which we hold.

  • Right to lodge a complaint with a supervisory authority
You shall have the right to lodge a complaint with an appropriate supervisory authority under the applicable law if you consider that you rights related to your personal data have been violated.

You can exercise all abovementioned rights related to your personal data (except for right to lodge a complaint with a supervisory authority) by using the settings and tools in your account on


Under the effective legislation we do not allow to use our service for anybody who is younger than 16 years old. We do not collect personally identifiable information from children who are younger than 16 years old. In the case if we detect that a child under the age of 16 has provided us with personal data, we immediately delete such data from our servers. If you found out that child who is younger than 16 years old has provided us with personal data, please inform us about this fact and we will take steps to delete this information.


We may occasionally update this Policy. That is why we encourage you to review this page periodically for any changes. If we make significant changes, we will notify you about such changes through or through other available means, such as e – mail. These changes become effective immediately after their posting. If you continue to use, it constitutes that you have accepted new version of Policy.


If you have any questions, suggestions or complaints related to our Policy and your rights arising out of it please contact us by phone at +442034175420, or by e-mail at

Last modified: 10/06/2024

Effective date: 10/06/2024