BACKSTAGE -a place where you can be yourself

At BACKSTAGE, we believe beauty should feel natural and effortless. That’s why we offer a Smart Beauty Routine — personalised to suit your lifestyle, highlight your individuality, and keep things simple.

It’s more than a service — it’s a space where you feel comfortable, cared for, and truly yourself.

An excursion into memories

2024

We opened our doors on 5 December 2024 with warmth, excitement, and a sense of something special beginning. Thank you to everyone who joined us!

mission

WE EXIST TO ALWAYS HAVETHE STRENGTH AND DESIRETO LIVE LIFE TO THE FULLEST

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The role of beauty salons in supporting personal wellbeing is truly extraordinary. At BACKSTAGE, we’ve seen firsthand how much our clients value the sense of balance, confidence, and care they find within our walls.

From the very beginning, people have come to us not just for beauty services, but for a moment of calm, connection, and self-expression. Beauty is more than a routine — it’s an essential part of feeling good, inside and out.

That’s why we believe visiting a salon should feel like coming home: safe, uplifting, and made just for you.

Karina Dubinina
Founder of the BACKSTAGE BEAUTY&REFRESH network
VALUES LIVED, NOT JUST WRITTEN

BACKSTAGE —IS ALWAYS ABOUT PEOPLE

Every salon, every service, every decision we make has one thing in common: people. These are the values that guide us.

What matters to us most is making sure those values are reflected in every detail of what we do — not just in words, but in action, every single day.

SECURITY
The health and safety of our team is a top priority. We use certified materials and maintain high hygiene standards, with regularly updated equipment. We do not compromise on well-being — it is the foundation of a strong and sustainable team.
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TRANSPARENCY
We believe in open communication and clarity. You’ll always know how your earnings are calculated, what percentage you receive, and the reasons behind company decisions. Every action is explained, and all questions are answered transparently and honestly.
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HONESTY
Take responsibility for your words and actions. Be clear on how your work is valued and how much you’ll be paid. Don’t impose services — focus on what’s truly needed. Own your mistakes, communicate openly, and address problems directly rather than avoiding them.
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WIN-WIN
When you grow, BACKSTAGE grows. As you earn more, so does the company. When you learn and improve, the team becomes stronger. It’s a mutually beneficial relationship — progress on one side always supports progress on the other.
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FUN
It’s all about making the right choices — creating a space that feels beautiful, welcoming, and inspiring. Choosing to work with trusted professional brands and high-quality materials. Choosing to grow alongside supportive colleagues who feel more like family. And when it’s time to celebrate, we do it properly — with energy, joy, and a team spirit you’ll feel at every corporate party.
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Become a Backstage Partner

Backstage offers more than a franchise — it’s an invitation to build your own premium beauty destination with the full support of an established, trusted brand.

With over 15 years of experience, we’ve refined every element of our concept — from salon operations and team training to customer experience and brand presentation. Whether you’re opening your very first salon or expanding your business portfolio, you’ll benefit from our expertise, our proven systems, and our commitment to excellence.

We understand that launching a business can feel overwhelming. That’s why our team is here to support you at every stage — from choosing the perfect location to creating a flawless guest journey.

Together, we’ll create something exceptional — a place your clients will return to time and time again.

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BECOME PART OF THE FAMILY

The BACKSTAGE family is a community of dedicated professionals who truly care about what they do.For us, creating beauty isn’t just a job — it’s a passion, a craft, and a way of connecting with others from the heart.

Reviews

This salon is beautiful, and Raul is the absolute star! He keeps my hair super healthy, no matter the color—I’ve tried being pink, brunette, and blonde with him, and every time, it’s perfect. His bobs are next-level—sharp and flawless! He is also very friendly and will make sure you are having the best experience in the salon! Highly recommend! 🔥✨✨

Karina N
Regular client of the salon

OUR BEAUTY PARTNERS

We’re proud to collaborate with some of the most trusted and prestigious names in beauty and lifestyle.

We welcome bespoke partnerships and tailored collaborations — let’s explore how we can work together.

PROJECTSOF OUR HEART

your urban stress relief

Backstage beauty salon in London is your urban stress relief – a thoughtfully designed space for relaxation and self-care

We’ve reimagined the beauty salon experience by creating a space where you can truly unwind. Our expertly trained professionals, with experience honed in the beauty capitals of Milan, Barcelona and Paris, offer a seamless multi-service experience designed to elevate your time with us. Located in a beautifully designed space in London, we offer a full range of services: makeup, hair, nails, body, and face. Whether you’re after a cosy retreat or a luxury experience, Backstage is your perfect spot for beauty and relaxation.

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