A glamorous summer collaboration bringing French Riviera vibes to King’s Road
London, 5 August 2025 — BACKSTAGE Chelsea, the chic beauty destination on King’s Road, has partnered with renowned French wine brand Ultimate Provence to launch Rosé Bar, a two-month summer pop-up celebrating beauty, style, and the art of rosé living.
The partnership officially launched on 5 August with an exclusive evening event that welcomed local Chelsea residents, loyal clients, and celebrity guests. The salon was transformed into a summer soirée, complete with an elegant tasting bar featuring Ultimate Provence Rosé, a live beauty styling station for flawless hair touch-ups and nail services. Guests sipped chilled rosé while enjoying a relaxed, convivial atmosphere reminiscent of the French Riviera.
“Our aim was to bring a slice of Provence to Chelsea — a space where beauty and lifestyle meet,” said the team at BACKSTAGE Chelsea. “Ultimate Provence shares our vision for effortless elegance, and together we’ve created a unique in-salon experience that our clients can enjoy all summer long.”
The Ultimate Rosé Bar will be open throughout August and September, with a special Rosé Fridays offering: every Friday, guests booking any beauty service will be treated to a complimentary glass of Ultimate Provence Rosé to sip while they’re pampered.
Inspired by the blush tones of summer sunsets and the elegance of rosé culture, the collaboration is set to be the ultimate destination for Chelsea locals looking to combine luxury beauty treatments with a taste of the French lifestyle.
The Ultimate Rosé Bar pop-up is now open at BACKSTAGE Chelsea, King’s Road, and will run until the end of September 2025.
About Backstage Chelsea
BACKSTAGE is a renowned beauty salon with over 15 years of experience in the industry. Known for its premium services and multi-service approach, BACKSTAGE specialises in hair, makeup, nail, and men’s grooming services. Its unique approach allows clients to enjoy multiple beauty treatments in one visit, saving time while delivering exceptional care. BACKSTAGE offers a sophisticated space where clients can relax, rejuvenate, and experience beauty in a whole new way.
About Ultimate Provence
Ultimate Provence is an award-winning French wine brand known for its elegant, contemporary rosé crafted in the heart of Provence. With its distinctive style and refined flavour profile, Ultimate Provence embodies the spirit of relaxed sophistication and the joy of summer living.
