1. Toasted Blush
One of the standout trends this winter, toasted blush brings a natural, healthy warmth to the cheeks – the look of fresh air, a winter walk or a day on the slopes. Instead of bright pinks, this look embraces terracotta, peach-bronze and soft toast tones applied to the cheekbones, temples, forehead and bridge of the nose.
The result is a diffused, glowing flush that brings life back to winter skin.
Perfect for: office parties, Christmas dinners and daytime events where you want to look naturally radiant and full of energy.
How to achieve the look:
- Choose a cream or easily blendable formula.
- Apply to cheeks, upper cheekbones, temples, forehead and nose.
- Blend seamlessly into the skin using fingers or a sponge.
- Pair with neutral eyes and lips to keep the fresh, athletic glow in focus.
2. Icy & Metallic Eyeshadow (“Fairy Dust”)
This ethereal trend captures the sparkle of winter itself. Think icy silver, soft champagne and matte frosted blues that illuminate the eyes like fresh snow. These tones brighten the gaze instantly, making them an elegant choice for festive nights.
This year’s metallics are softer and more refined — a shimmer, not a glitter.
Perfect for: evening celebrations and New Year’s Eve.
How to achieve the look:
- Sweep a metallic or frosted shade across the eyelids and inner corners.
- For more intensity, add light layers until you reach the desired sheen.
- Keep skin and lips soft for balance.
- Always finish with an extra coat of deep black mascara for lift and definition.
3. Dark Lips & Gothic Drama
Deep berry, plum and burgundy lips are back, blending 90s nostalgia with modern glamour. These rich tones instantly sharpen an outfit and add a touch of winter romance.
Perfect for: festive dinners, holiday parties and evening events when you want maximum impact.
How to achieve the look:
- Prep the lips with balm for smooth application.
- Outline the shape carefully, then fill with your chosen deep shade.
- For a softer, diffused effect, blur the edges with your fingertip.
- Keep eye makeup minimal — mascara and soft shadow are enough.
- Apply two coats for longevity and full drama.
4. Clean Glam / Soft Radiance
Clean glam focuses on glowing skin, gentle contours and a luminous, healthy finish. It’s understated refinement — polished, but never heavy.
Perfect for: office celebrations, daytime events, brunches and gatherings.
How to achieve the look:
- Begin with well-moisturised skin and a radiant primer.
- Use a sheer foundation to retain natural texture.
- Apply a touch of cream blush and a glossy lip.
- Finish with a hydrating setting spray to keep the glow intact without powder.
5. Satin / Luminous Skin Finish
The satin-skin trend brings back real, radiant skin with a candlelit sheen. Light-reflective formulas let the complexion breathe while adding refined luminosity.
Perfect for: winter weddings, dinners, and evening occasions.
How to achieve the look:
- Prep the face with a glow-boosting base.
- Apply a radiant foundation and highlight cheekbones, temples and brow bone.
- Use powder only where absolutely necessary so the luminosity remains intact.
6. Rich Earthy Eyes & Warm Neutrals
Warm, sophisticated tones such as caramel, rust, bronze and chocolate take centre stage this season. These colours flatter every eye colour and blend beautifully into a soft winter smoky eye.
Perfect for: everyday wear, office-to-evening looks and festive dinners.
How to achieve the look:
- Apply a warm brown shade along the lash line and blend across the lid.
- Deepen the crease with a richer tone.
- Add a light shimmer to the centre of the lid.
- Finish with brown mascara for a velvety effect.
- For higher contrast looks, define the upper lash line with soft kohl.
7. Nude Lips & Monochrome Minimalism
Nude lips in soft peach or muted pink tones offer modern, understated elegance. This look complements both simple winter knits and bold party outfits.
Perfect for: daily wear, office hours, lunches and occasions where subtle polish is key.
How to achieve the look:
- Choose a nude shade close to your natural lip colour but slightly muted.
- Match your lip liner carefully for a seamless finish.
- Apply an extra layer of lipstick for evening wear.
- Pair with minimal skin and eye makeup to allow the clean aesthetic to shine.
This Winter’s Beauty Mood
This winter’s beauty trends celebrate individuality, glow and effortless sophistication. Whether you’re drawn to soft radiance, dramatic lips or shimmering eyes, each look offers a fresh way to elevate your mood — and your entire presence — for the season.
For personalised artistry and trend-led beauty, visit BACKSTAGE Salon, where Makeup Artist Iryna Khomyakova and the team craft looks that feel as beautiful as they appear.