AIR TOUCH

300-360 minutes
365 - 440£
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Air Touch Hair Colouring

Create soft, dimensional colour with a beautifully seamless finish. Air Touch is ideal if you want brighter, lighter hair without the defined lines of traditional highlights, creating a natural-looking result that grows out softly and requires less frequent maintenance.

What is Air Touch hair colouring?

Air Touch is an advanced lightening technique that uses a hairdryer to separate the finest, shorter strands of hair before the remaining strands are selectively lightened. This creates a softer, more diffused transition between the natural hair and lighter sections, rather than a defined highlight line.

The technique can be tailored to your existing colour, hair condition and desired level of brightness, making it suitable for creating subtle enhancement or more noticeable multi-dimensional colour. Your BACKSTAGE colourist will assess your hair and previous colour history before creating a personalised approach.

Your service includes toning to refine the final shade and enhance shine, conditioning care and a tailored blow-dry for a polished finish.

If you are looking for a more pronounced contrast between individual strands, Full Head Highlights Balayage may be more suitable. For partial lightening, Half Head Lightening offers a more targeted approach, while T-Section Colouring focuses on selected areas only. If you want to make a more significant change to your overall base colour, explore our Hair Colour Change service.

Who is Air Touch for?

Air Touch is a versatile choice if you want lighter, multi-dimensional colour with a softer grow-out. It can be particularly suited to:

  • Those who want the natural effect of sun-bleached hair
  • Anyone who wants to spend less time dealing with noticeable regrowth
  • Clients looking to move away from traditional foil highlights towards a softer, more diffused technique
  • Both fair-haired and dark-haired clients who want subtle dimension and movement

The finished result can be tailored from soft and understated to brighter and more noticeable, depending on your starting colour and desired look.

Air Touch can also be a good option if you want to refresh your colour without creating a strong root line. Because the transition between your natural hair and the lightened sections is soft, the colour can continue to look blended as it grows.

Your colourist will discuss the level of brightness, tone and overall effect you want during your consultation and recommend the approach that best suits your hair.

How long does Air Touch last?

One of the key benefits of Air Touch is its soft, seamless grow-out, allowing you to enjoy your colour for longer between appointments.

Because the colour is blended gradually rather than starting with a strong, defined line at the root, regrowth can appear less noticeable than with traditional highlights.

This can allow longer intervals between colour appointments, although the ideal timing will depend on how quickly your hair grows, your natural colour, the tone you have chosen and how much contrast you want to maintain.

Your colour may also change subtly over time through washing, heat styling and everyday exposure. Toning can be used between larger Air Touch appointments to refresh the shade, enhance shine or correct unwanted warmth without repeating the full lightening service.

For a quick root and colour refresh between Air Touch appointments, Roots + Hair Toning + Blow Dry can be a suitable option. If you simply want to refresh or refine the tone without additional lightening, Hair Toning + Blow Dry offers a more targeted service.

Your colourist can recommend a maintenance plan based on your individual colour and how you want it to look between appointments.

What affects the price of Air Touch?

Air Touch services range from £365–£440, depending on hair length:

  • Above Shoulder-Length Hair
  • Shoulder Blades-Length Hair
  • Waist-Length Hair

Hair length is one factor, but it is not the only consideration. The final price can also depend on the density of your hair, the category of your chosen colour specialist and whether additional toning or restorative treatment is required.

The amount of time and product needed can vary from one client to another, particularly depending on the starting colour, hair density and desired result. Your colourist will assess your hair during your consultation and explain the most suitable approach and expected cost before your service.

What’s included in your Air Touch service

Your Backstage Air Touch appointment includes:

  • Detailed consultation and hair analysis
  • Advanced Air Touch lightening technique
  • Toner to refine the colour and enhance shine
  • Double shampoo and conditioning treatment
  • Relaxing head massage
  • Tailored blow-dry and styling with thermal protection

A protective complex is used throughout the service to help maintain the strength and integrity of the hair.

What’s the difference between Air Touch and traditional foil highlights?
How often do I need to touch up my Air Touch colour?
Is Air Touch suitable for dark hair?
Does Air Touch damage the hair?
Can I combine Air Touch with toning?
How long does an Air Touch appointment take?
What’s the difference between Air Touch and Full Head Highlights Balayage?
Ready for your Air Touch transformation?

YOUR SMART BEAUTY DAILY ROUTINE IN THE HEART OF CHELSEA

At Backstage Chelsea, your beauty routine becomes effortless. Our Smart Service concept lets you combine multiple treatments in a single visit — efficient, seamless, and always elevated. Nestled on King’s Road, the salon blends advanced technology with refined comfort. It’s a new way to care for yourself, without interrupting your day.

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